Market Match

Market Match stretches SNAP, WIC, and Senior Voucher dollars at the New Roots Farmers Market.

Shoppers receive discounts on fresh fruits and vegetables:

• Adults 50% OFF

• Adults shopping with kids: 67% OFF

• Seniors shopping solo: 67% OFF

• Seniors shopping with kids: 75% OFF

That means $1 can become up to $4 to spend on local produce when shopping with EBT, WIC, and Senior Vouchers!

Your donation helps families and seniors access healthy food while supporting small Appalachian farmers. Give today to help nourish neighbors and grow our local food system.